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Alex Tooby

Instagram Strategy & Education ✨ I teach you how to leverage Instagram for more traffic, authority & sales without spending all day on the app! 👇🏻 FREE INSTAGRAM MASTERCLASS!

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MakeMoneyOnInsta Community

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Instagram

1,000 LIKES OR 1 SALE? What's more important to you? 💸 ⁠⁠ ⁠⁠ Instagram is the most powerful social media platform for generating exposure and income for your business, but let’s be real: it can be a HUGE waste of time if you aren't using it correctly. 🤷🏻‍♀️⁠⁠ ⁠⁠ If your posts aren’t reaching more people or generating quality engagement it’s most likely because: IT DIDN’T STOP THE SCROLL, or CONNECT! ⁠⁠ It happens to all of us, but the key to creating content that leads to sales for your business is engaging your audience the right way. Is 1,000 likes worth it if not one of those people purchases your product or service? Absolutely not! ❌⁠⁠ ⁠⁠ Here are a couple of ways your can boost your own reach and engagement RIGHT now with your next post:⁠⁠ ⁠⁠ ☝🏻Use high quality imagery or video to stop the scroll! Your caption is important (see below) but you have to get them to stop scrolling first. Avoid content that is pixelated, blurry or simply unprofessional.⁠⁠ ⁠⁠ ✌🏻Know who the hell you’re talking to. Sure, you might know the age and gender of your target audience...but what do they do for fun? What's their profession? What is the main problem they need solved? Once you’ve nailed down those answers, start creating your content in a way that speaks directly to what they’re experiencing. You’ll instantly see more engagement on your posts when you do this.⁠⁠ ⁠⁠ 🤟🏻Ditch the short, lazy captions! A high-quality image or Reel will get people to stop scrolling, but your caption is what will encourage someone to engage with you. Test out different formats (long vs short or tips vs storytelling) to see what your audience responds best to. Hint: that’s why tip #2 is so important!⁠⁠ ⁠⁠ Remember, Instagram doesn't have to be complicated! By making strategic adjustments and testing the impact of the content you’re creating, you’ll begin engaging the right type of people for your brand in no-time.⁠⁠ ⁠⁠ Tired of low engagement on your Instagram posts? Download my free guide: 7 Ways to Boost Your Engagement on Instagram, with more methods I use every day that *actually work*. Grab your copy at the link in my bio! 👉🏻 @alextooby⁠
HOW TO RANK ON INSTAGRAM’S SEARCH RESULTS 🔎⁠ ⁠ Ever wondered why certain accounts pop up in your search bar when you’re looking for a specific topic or person? Those accounts are ranking in Search results, baby! 🕵🏻⁠ ⁠ But...how the heck are they doing it? First, it’s important to understand how the Instagram Search function *really* works. ⤵️⁠ ⁠ According to @instagram, "input from users is what helps the platform figure out what to show you", so they do their best to organize all of the search results by what’s most relevant to you, the searcher.⁠ ⁠ Factors like the text you type into the Search bar, your own activity on the app, and the popularity of specific Search results all play into what’s being displayed when you tap that magnifying glass button. 📲⁠ ⁠ So how can YOUR business start showing up in Search results for potential customers? Here’s what the team over at Instagram recommends today:⁠ ⁠ 1️⃣ Optimize your handle and profile name (headline) by including relevant, searchable keywords.⁠ ⁠ 2️⃣ Don’t forget to include these (or additional) keywords in your bio as well. ⁠ ⁠ 3️⃣ Finally, Instagram says that in order for a post to be found in Search, you should be placing your keywords and hashtags in the caption, NOT the comments. 🤯⁠ ⁠ Now, the bigger question remains.. What do you do with this extra search traffic you've generated??⁠ ⁠ You sign up for my free training, How to Get Consistent Sales from Instagram (without thousands of followers!) because it doesn't matter how much you show up in search if you aren't converting that traffic into $$$$.⁠ ⁠ Click the link in my bio to register! 👉🏻@alextooby . . #instagramforbusiness #smallbiztips #instagramstrategy
EXCITING NEWS.... 😬⁠ ⁠ After years of teaching Instagram strategy and working closely with business owners who sell products and services online, I hear the same problems over and over again..⁠ ⁠ "I need more engagement"⁠ ⁠ "My followers aren't growing"⁠ ⁠ "I barely get any reach on my posts"⁠ ⁠ But most importantly, I hear this:⁠ ⁠ 👉🏻 "I'm not making any sales" 👈🏻⁠ ⁠ And I'm guessing thats your issue too.⁠ ⁠ Instagram is great but if it's not generating sales for you it's a HUGE waste of time.⁠ ⁠ Which is where my exciting news comes in.. I've put together a BRAND NEW, FREE TRAINING teaching you my step-by-step process to consistently making sales from Instagram! 💸⁠ ⁠ Inside I'm revealing my tried and true Simplified Sales Strategy™ that takes the complexity out of sales generation and shows you how to drastically increase your revenue in just 4 easy steps.⁠ ⁠ This is the exact method that has made me over a million dollars in revenue and changed the lives and businesses of my students, without spending all day creating content or selling your soul to the app! ⁠ To sign up for the free training, CLICK THE LINK IN MY BIO!⁠ ⁠ In addition to my Simplified Sales Strategy™, you'll also learn:⁠ ⁠ ✅ Where you're wasting your time and how to reallocate it for better results⁠ ⁠ ✅ The horrifying statistic that will change how you see sales generation forever⁠ ⁠ ✅ The one question you need to ask yourself before uploading anything to Instagram⁠ ⁠ ✅ The 'fancy marketing tactic' every business owner must try to generate more sales⁠ ⁠ ✅ A surprising post-frequency tip that can drastically increase your reach⁠ ⁠ ✅ The single thing that generates sales more than anything else⁠ ⁠ ✅ Why 'salesy' doesn't mean 'sleazy' and how to do it right⁠ ⁠ And to make things even better, I'm throwing in two bonuses for everyone who shows up live! (I'll share the details of those in another post 😘)⁠ ⁠ Ready to *actually* start seeing sales from Instagram? Click the link in my bio to register and I'll see you on the LIVE training next week! 👉🏻 @alextooby⁠ ⁠ 🎉
2022 was an unexpected year. From taking an unintentional year-long sabbatical to practically starting a homestead, this year was filled with fun, new experiences, a range of new emotions and a growing feeling of connectedness to this earth, my food and myself. Swipe left for a little look into my life in 2022. 1. Spending time with my 97 year old grandmother! She’s still so inspiring, energetic and full of life. 2. Honoring the first death on our farm.. there have been quite a few since but the first really represented this journey we’ve found ourselves on. 3. We raised 50 meat birds.. yes, for food. They went from these cute little fluff balls on day 1 of life to 10lb birds by the 9th week. So very grateful to these birds for filling our, and our friends/families freezers this year. 4. Wow. I could write a million words about these little gems. They are the sweetest creatures I’ve ever spent time with and they taught me so much. We got them to help make the property more useable (by digging up unwanted plants/shrubs) end eventually, to become our food. When that final day came I felt terrible about our decision but knew that if they had not come to our farm, they would have faced worse conditions, and the same fate, elsewhere. I am so proud of how we raised them (utilizing the most modern and ethical practices we learnt from Joel Salatin @polyfacefarm) and I truly believe we gave them the best, most full life possible. At the end of the day, they became our food and fed a number of people in our community. That feeling is something so unique and fulfilling I’m grateful to have experienced it. 5. SHAMBHALA. The greatest party on earth. With my favourite people. 6. Shipping orders out like crazy. Stoked on the growth our company, Apex Botanicals has seen this year. 7. Revisiting the town that started it all. Squamish. First visit back since we left in 2020. Still such a beautiful place but where we are now is home. 8. My babe modelling for @menandcoffee on our vacation 9. Getting back into the flow. Hoping to stick with it for 2023! 10. My favourite place to date. I think I could retire forever on Little Corn Island 💚 
Happy New Years friends! 🎉
Enjoying the last few days of a year long, unintentional sabbatical 🌴 Excited to share all that I’ve been up to and what I’m planning for the new year soon.. 🤫 Location @yemayalittlecorn on Little Corn Island, Nicaragua (aka, Paradise!!)
I struggled a lot in 2021. I struggled with being motivated, with being inspired, with being confident in my business. 
After 6.5 years of working for myself and having success with relative “ease” it began to get hard.. Managing staff, expanding our product offerings, releasing new trainings, and worst of all.. trying to stay relevant. This online world we operate in is constantly changing and I was pretty comfortable - not ready to change and not interested in change, but it was becoming more and more necessary. The landscape of Instagram (the topic I’d been teaching all this time) was changing. Video and reels became more and more prominent while my introvert self loathed the idea of dancing on camera to stay “hip”. Then Instagram took a deep dive into censorship. Purposely hiding alternate perspectives and lifestyles for the “safety” of their users. Businesses that sell bikinis, underwear or something as life changing as post-cancer areola tattooing were being blocked and flagged as spam or nudity. While these limitations can be overcome, it left me annoyed by the platform and frustrated by their “rules” which lead to my disinterest in showing up. With that came the guilt, the guilt that if I wasn’t showing up I wasn’t serving my audience (despite having hundreds of hours of free content on my website, YT and Instagram already). But I’m not going to feel guilty anymore and things will be changing around here in 2022. I’m no longer allowing myself to feel tied to the topic of Instagram only. I want to educate about ecomm, foundational business practices, other social channels, SEO, sales tactics etc and not feel bad for evolving (something that’s held me back for waaaay too long) So, if you’re ready to evolve, ready to continue using Instagram as the marketing tool it is, but learning how to pair it with other platforms and strategies for REAL results, then stay tuned. I intend to get back into blog writing, post more YouTube tutorials and show up here when it feels good. Thank you for your support over the years. I can’t wait to see what we can create together in 2022! 🎉
Moment of gratitude here 🙏🏻 I've been SO lucky and privileged over the last 6 years to help THOUSANDS of business owners transform their Instagram accounts from time-wasters into real business assets.⁠ ⁠ (What’s a ‘business asset’? It’s one that PAYS you!)⁠ ⁠ Not only has my audience been able to generate exposure for their brand and build a following of loyal fans through my free and paid content, they’ve been able to accomplish an incredible goal:⁠ ⁠ They’ve made more money! 💸⁠ ⁠ No matter what any influencer or guru might say, there is absolutely NO magic solution that will change the trajectory of your business overnight.⁠ ⁠ And there certainly is no specific number of followers that guarantees consistent sales.. ⁠ ⁠ But there are proven strategies you can use to make it happen over time, and I want to share my favourite one with you!⁠ ⁠ Over the last 6 years growing my own business and working with more and more entrepreneurs, I’ve created a 4-part strategy that works for almost everyone.⁠ ⁠ And on November 24th I am hosting a LIVE training where I share it with you, for absolutely free! 🤯⁠ ⁠ All you have to do is click the link in my bio to register 👉🏻 @alextooby⁠ ⁠ If your goal for the rest of 2021 and 2022 is to grow your business and make more sales, you NEED to be at this training! ⁠ ⁠ Those who show up live will receive two awesome bonuses and have the opportunity to participate in a Q&A, but if you can’t make it, do not worry, there will be a replay just for you!⁠ ⁠ Just click the link in my bio to sign up and I’ll see you there! 👋🏻 . . #smallbusinessowners #solopreneurship #womenwhohustle
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