Alex Tooby

Instagram Strategy & Education ✨ I teach you how to leverage Instagram for more traffic, authority & sales without spending all day on the app! 👇🏻 FREE INSTAGRAM MASTERCLASS!

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I struggled a lot in 2021.

I struggled with being motivated, with being inspired, with being confident in my business.
 After 6.5 years of working for myself and having success with relative “ease” it began to get hard..

Managing staff, expanding our product offerings, releasing new trainings, and worst of all.. trying to stay relevant.

This online world we operate in is constantly changing and I was pretty comfortable - not ready to change and not interested in change, but it was becoming more and more necessary.

The landscape of Instagram (the topic I’d been teaching all this time) was changing. Video and reels became more and more prominent while my introvert self loathed the idea of dancing on camera to stay “hip”.

Then Instagram took a deep dive into censorship. Purposely hiding alternate perspectives and lifestyles for the “safety” of their users.

Businesses that sell bikinis, underwear or something as life changing as post-cancer areola tattooing were being blocked and flagged as spam or nudity.

While these limitations can be overcome, it left me annoyed by the platform and frustrated by their “rules” which lead to my disinterest in showing up.

With that came the guilt, the guilt that if I wasn’t showing up I wasn’t serving my audience (despite having hundreds of hours of free content on my website, YT and Instagram already).

But I’m not going to feel guilty anymore and things will be changing around here in 2022. I’m no longer allowing myself to feel tied to the topic of Instagram only. I want to educate about ecomm, foundational business practices, other social channels, SEO, sales tactics etc and not feel bad for evolving (something that’s held me back for waaaay too long)

So, if you’re ready to evolve, ready to continue using Instagram as the marketing tool it is, but learning how to pair it with other platforms and strategies for REAL results, then stay tuned.

I intend to get back into blog writing, post more YouTube tutorials and show up here when it feels good.

Thank you for your support over the years. I can’t wait to see what we can create together in 2022! 🎉

MAKE MORE MONEY WITH YOUR INSTAGRAM CAPTIONS 🤑⁠
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Should your caption be long? Short? Personal? Funny? When it comes to crafting an Instagram caption that truly converts, there is 100% a strategy behind it.⁠
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Your image is what stops the scroll, but your caption is where the real magic happens—I’m talking about engaging, following, inquiring about what you have to offer, and EVEN buying from you. That’s if you do it right, of course. 👀⁠
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Here are THREE factors you need to consider when you write your next caption. Include all of these, and you’ll see the results immediately:⁠
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✍🏻 Kick it off with an enticing headline that will make your reader tap the “Read More” button. These headlines make people want to click because they're intriguing and they might learn something that could impact their business or life.⁠
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💣 You have to deliver a VALUE bomb that expands on the statement you made in your headline. If you wrote in your headline, “Last year, I made $250k on Instagram!”, then the rest of your caption should explain in detail exactly HOW you did that. Try breaking out your text with a bulleted list or write it in any way that feels natural to you.⁠
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📣 Finish it off with a super strong and strategic call to action that encourages your audience to take the next step, whether that’s to leave a comment, click the link in your bio, or even send you a message.⁠
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Creating an Instagram caption shouldn’t be rocket science, but you better believe that everything you write should have an intention and a purpose!⁠
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What types of captions work well for you?⁠
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If you’re looking for more resources and helpful information that you can implement right away, watch my FREE training called 10 Instagram Secrets Every Business Owner Must Know at the link in bio! (@alextooby) 👈🏻

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