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Atif

Creative Entrepreneur. Content Creator. 🎥+📷 Creative Director/Founder HAPPYMONDAY & HYFN 718-400-6786 - Text me

Links

My Clothing Line : HYFN

My Agency : HAPPYMONDAY

Instagram

Ran this clip we shot through an ai generator and mashed the two clips together. @lapointe

Learned a bunch + met so many great people at the Instagram Creator Innovation Summit. Left feeling so inspired. Thank you for having me @instagram @meta @threads

Recommend if you like a lot of tech on your wrist.
#applewatchultra

Shooting a runway show in the streets of New York hit different. @lapointe NYFW runway film created by @happymonday
Director / Editor @atif
Producer @humai
Camera Ops @atif @_nieron @humai @flickman
PA @cagedelephvnt
Show production @dizoninc

Behind the scenes of our fashion show shoot with @dionlee

When shooting a fashion show, right before the show begins, I like to do a little warm up shoot with my snapshot camera and just walk around taking photos of everything that’s happening around me. I like feeling the energy and the vibe of the space, really immersing myself in it. Which you don’t really get standing in the media pit, sweating, sandwiched between 30 photographers, wanting to die, waiting for the show to begin. - So I ask my PA to hold my spot in the pit and I go shoot photos of @diplo, @icespice and @coileray sitting front row at @dionlee.

@dionlee was such a vibe this season.
Video by @happymonday
Director / Editor @atif
Producer @humai
Camera Ops : @philip.unrmbrd @_nieron @humai
Jib Camera : @dqcamera
PA : @cagedelephvnt

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