How to Add a Link to Your TikTok Bio

Written byAbrar Hussain
Cover image for How to Add a Link to Your TikTok Bio

TikTok link in bio is a huge opportunity for brands and creators to drive traffic to all of their social media content and shops. While this was previously a limited featured, today anyone can add a link to their TikTok bio — you just need a Business account.

We’re sharing how to add a link to your TikTok bio, as well as how you can optimize your link in bio for as many clicks and conversions as possible. Before covering that, let's go over the benefits of including your bio link. Or if you prefer, you can skip straight to the bio add steps.

Why You Should Add a Link to Your TikTok Bio

Boost traffic to wherever you want to send your followers: This one's a no brainer. If you need to direct someone, it's going to take them extra effort to type in a link or look up the page. With your link in bio, they can just click within TikTok.

Engage your followers: Your followers on TikTok are already interested in you and your content. You can share your other social media profiles to increase your following across all your socials. Sure someone can look up your social profiles later. But with the link in bio, everything's there and easily digestible.

Increase sales: Whether you're selling content, merch, or subscription services, everything's easier when you can direct someone to your bio straight from your videos.

How to Add a Link to Your TikTok Bio

Just like on Instagram, TikTok allows users to add a bolded clickable link directly to their profile.

And it’s simple — to add a link to your bio, all you have to do is create or switch over to a Business account.

Here’s how to do it:

Step 1) Switch to a TikTok Business account by visiting your account settings, selecting “Manage account” and “Switch to Business Account.”

Step 2) Tap “Edit profile”

Step 3) Enter a link into the website field.

And that’s it! You now have a clickable link in your TikTok bio.